Reframing the Climate Conversation: Telling the Story to Bring About Productive Climate Action
This webinar is is brought to you by the New Jersey Higher Education Partnership for Sustainability (NJHEPS), the FrameWorks Institute and the National Network for Ocean and Climate Change Interpretation with support from the Higher Education Associations Sustainability Consortium (HEASC).
It can be difficult to talk about climate change in ways that are productive, informative, and engaging — but the scale of the challenge in front of us requires that we find a way to do this. Fortunately, it doesn’t have to be a guessing game. Jessica Moyer, from the FrameWorks Institute, will share the research process her organization undertook to identify the most common reasons that conversations about climate change go wrong, as well as to design, develop, and test communications strategies that foster a ‘common good’ mindset and prompt solutions thinking. Emily Moberg, Executive Chair of the National Network for Ocean and Climate Change Interpretation, will share how these powerful communications techniques can be used to talk about climate change—the causes and the solutions.
You’ll leave this presentation with a deeper knowledge about how the American public thinks about climate change and how your communications influence thinking as well as with concrete tools to facilitate productive conversations about the climate.