Encouraging Revolving Door Usage in a Mixed-Use Building: The Influence of Visual Prompts and Descriptive Social Norms

Lesley University

Publication Release Date: Feb. 17, 2017
Date Posted: Feb. 20, 2017
Submitted by: Julian Dautremont-Smith
Sustainability Topics: Campus Engagement, Energy
Content Type: Publications
Periodical Name: Journal of Sustainability Education
Type: Journal Article


This field experiment investigated effects of a descriptive norms-based sign combined with five footprint sticker decal prompts directing individuals to help save energy by using a revolving door, as opposed to a swing door, to exit a mixed-use building. We found that the percentage of individuals using the revolving door increased in both conditions (weekday and weekend day) after we implemented the sign and decals. Notable considerations in creating descriptive norms-based signage to encourage environmentally responsible behavior in mixed use buildings are discussed.