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A Big Hairy Audacious Goal: Marketing University Sustainability Credentials

  • University of Leeds (West Yorkshire)
  • St. Lawrence University (NY)
  • Ithaca College (NY)
  • University of Plymouth (Devon)
  • Bradford University (West Yorkshire)
  • Northland College (WI)
  • College of the Atlantic (ME)
  • University of Gloucestershire (Gloucestershire)

This paper explores the potential recruitment and retention benefits arising from the marketing of University of Plymouth’s sustainability credentials. It attempts this by:

  • reviewing academic and professional literature on ...
  • Posted June 27, 2016
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