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U.S. Sustainable Food Market Generation Z Consumer Segments

  • Iowa State University (IA)

This study explores the interaction between environmental consciousness and sustainable food attributes as predictors in the market segmentation process for sustainable foods with respect to United States (U.S.) Generation ...


Available for Download: Leveraging Generation Z's Impact on the Wellbeing Economy

  • Texas A&M University (TX)

The goal of this presentation is to discuss the application of generational theory, specifically Generation Z, to principles of a wellbeing economy within a higher education setting. Generation Z students ...

  • Posted Dec. 4, 2019
  • Conference Presentations
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